Elevate your Everyday Ritual

Life is full of tough trade-offs. Your beauty routine should not be one of them.

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Glowing reasons to choose NAYA

Naturally Nourishing. Scientifically Proven. Truly Transformative. Climate Neutral.
Committed to nature
Uncompromisable Sustainability
Proven Ingredients. Based on Science
Vegan & Cruelty-free
Innovation by social responsibility
Vegan & Cruelty-free
Safe for you and nature

Take the Skin Quiz

Take this 2-minute quiz to discover a naturally nourishing routine that’s

tailored to your skin type and goals—and reveal your healthiest, most radiant complexion.

Get the #nayaglow



Visibly brighten, plump and smooth skin with our award-winning & celebrity-loved serums and treatments. Crafted with proven & potent ingredients from nature.

Shop for Troubled Skin

Naturally transform skin from dull to glowing with our celebrity-loved face masks. Formulated with the best botanicals our planet has to offer.

Shop for Sensitive Skin

Treat all signs of ageing with our #1 bestselling face oils. Made with nature’s most potent ingredients that never disrupt the skin barrier.

Shop for Well-Ageing

what our True Beauties community says

10% OFF YOUR FIRST ORDER   —  Get exclusive access to new product innovations and offers! 


NAYA Committed Beauty 

Setting a new standard of effective, sustainable & safe beauty

Our Commitment 

We all influence our planet. At NAYA, we reinvest what we take out and reconnect you back to nature.  Our vision is to fundamentally set new standards in the beauty industry. We use effective actives and invest back into social and ecological projects. We are good for your skin and the environment.

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Inner Balance. Outer Glow. Total Harmony.

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As seen in

“The Everyday Day Cream is worth the investment.” Senior Beauty Editor, The Sunday Post

“Oh man – the NAYA mask is sensational…like an icing on a crumbly cake.” Senior Beauty Editor, Stylus

“Give your skin a glow-up with NAYA Everyday Glow Serum. It is refreshingly light-weight consistency that aims to wake-up fatigue skin and give a dewy, radiant glow.” Senior Beauty Editor, The Scotsman