Committed Beauty

We want to be different

We’re proud to pioneer this movement and be a Committed Beauty. You can be the change we need to see in this world, and be part of the revolution and demand more from the brands that you choose to support! Start crowding out the mainstream brands and support those that empower you with information, transparency, effective skincare – and overall that give back to nature. Today more than ever, we need brands that look after our environment and nature and remember where we came from. We are very excited about our initiative and hope you will be as well.

We created a pure, effective and sustainable skincare brand which is not only good for you, but also good for your environment. Everything we do is always based on our four core values: Sustainability, Transparency, Social responsibility and Safe

You are supporting

1) We take on Responsibility 

  • We source directly from our communities.
  • The raw materials are pressed and prepared locally in Colombia before it gets shipped to Germany to our R&D and manufacturer.
  • When you buy from us directly, we give back to nature on your behalf and plant a tree in Colombia.
  • Those trees are given to the local communities who look after and harvest them.
  • Our local partner then collects the harvest from the communities, we purchase it off from our partner before it gets shipped back to our facilities in Germany.

In this Circular Economy, everyone is a winner.

Tierra Radiante Agroforestry Project is a reforestation process to give back to the communities we source from and undo the damage done by agriculture businesses.

NAYA Story Illustration

“New research estimates that a worldwide planting programme could remove two-thirds of all the emissions that have been pumped into the atmosphere by human activities, a figure the scientists describe as ‘mind-blowing’. “

2) We care about our environment

Our goal is to develop our products in a climate-neutral way and offset the CO2 emissions by supporting high-quality carbon offset projects which are certified according to international standards, and in line with the Sustainable Development Goals (SDGs) by the United Nations.

For us as a company, we are committed to reducing our CO2 footprint. We are conscious that we are sourcing our hero ingredients far away from our manufacturing facility. With this in mind, our intention is to lower our ecological footprint by calculating the carbon emission of each of our products, while giving back to specific projects. We are delighted to work in partnership with Climate Partner to make the productions of our products carbon neutral. And we are even more excited that we have completed the first step.

Our Carbon Neutrality Objective. Track us here:

3) One Order = One Tree 

As simple as that. Every time you shop with us, we will plant a tree and give back to our communities.

4) Think Green

With the Think Green option in our online shop, you can choose sustainable packaging for shipping. This means that an already used shipping box is used and the insert of brochures are dispensed with. In addition, we won’t include the outer packaging of our product. Simply type in ‘Think Green” in the note section and we will take care of the rest.


We support our community and donate a portion of our revenue to projects very close to our heart.

2019: We bought over 1500 Cacay Nuts.

2019: We set up the tree nursery Tierra Radiante in Colombia.

2020: We partnered with Climate Partner to work towards Carbon-neutrality. And invested a portion of our sales to a project in Brazil to support Acai Farmers within a beautiful nature reserve with a lot of wild life.

2021: We are planting more than 2000 trees and give back to the community.

2021: We have bought 2500kg of Cacay nuts to continuer the tree nursery Tierra Radiante.

And this is only the beginning!