What inspired me to start Naya

The journey launching NAYA started far before our soft launch in 2018. Our founder’s curiosity and wanderlust took her around the globe from South America to Asia; countries like Ecuador, Galapagos, Colombia, Costa Rica, Thailand, Singapore, Bali and many more. Having visited over 60 countries, exploring different cultures, having learned something new every time and always fascinated by local rituals, herbs and remedies, an idea started to emerge.

At the same time, Sarah noticed that there weren’t many brands that stood out to her for being luxurious yet affordable, sustainably sourced bioactives, using scientifically proven ingredients to deliver transforming results, and provide transparency across their supply chain. Our vision is to drive transparency from seed to skin to empower the customer to learn more about their skin, themselves and the ingredients they put on their skin. NAYA is not your big bluechip brand, as we don’t have the marketing funds of the big brands, and we want to convince customers of providing effective skincare that truly makes a difference and makes you love the skin you are in. However, we also want to be a force of change and build a community that fosters sustainable living and protects the environment we live in. Thus, where possible, we go the extra mile and source our star ingredient directly from farmers and communities in South America and invest back into those communities.

This makes us different and unique from other beauty brands as we want to provide clear labelling on our packaging, bottles and website, we want to provide transparency of our supply chain and source premier ingredients and also provide clarity when it comes what ingredients do what to transform your skin. We want to focus on the essential and simplify your skincare regime by eliminating the unnecessary so that the necessary may speak.

“Our approach to skincare goes beyond our products. I wanted a performance driven skincare line formulated with fewer proven bioactives at higher concentration. Products that I could feel good about for their ‘botanical science’, proven effectiveness and seed to skin life-cycle.”

– Sarah Zimmer, Founder & CEO

By helping your skin to stay healthy longer, manage the level of inflammation within the skin by addressing the cause and introducing a minimalistic approach, we support you to have the best natural defence against various skin conditions and external environmental triggers.

Who is Naya Skincare for?

We developed Naya suitable for every skin type, women and men who seek plant-based skincare without dubious ingredients. For them, intelligent plant-based ingredients are paramount, and the science and sustainability behind it is essential. It is not about the quantity but the quality of the bioactive ingredients and nutrients one nurtures one’s own skin. And thus share with us our philosophy less is more and also understand it takes a holistic approach to beautiful skin.

Our audience perceives skincare routine as an important moment for them to feel connected to themselves, and a reminder to take care of our body and mind.

We want to build a community to help us spread the message that intelligent, science-based and plant-based formulated skincare can transform and deliver the healthy glowing skin you’ve always dreamed of.

Watch and observe your skin; no one month is the same for our skin with stress, hormones, seasonal and environmental conditions constantly challenging the status quo. In fact, the condition of our skin changes throughout the day too. Hence it is important to take the long view on skincare and to be watchful and mindful of your overall wellbeing.

Our approach is about investing in yourself. I’m very excited about our journey and believe that once you experience Naya, you will see and feel the difference.

Thank you for taking the time to read about our journey. We hope you share our passion. And if you want to learn more about our values, click here. 

With Love

Sarah in the forest
“NAYA goes beyond beauty. We launched NAYA to find a sustainable way to reconnect customers with Nature and ultimately with themselves.” – Sarah Zimmer, Founder of NAYA Skincare.


Committed to nature

Committed Beauty

Proven Ingredients. Based on Science

Based on Science

Cacay - Naturally derived Retinol

Natural-derived Retinol

Vegan Symbol

Cruelty-free & Vegan

Made in Germany

Made in Germany

Learn more about our values